Having almost no meaningful examples of ethos, pathos, or logos in today's world, the ad of "Slack Power" attempted to drag in members of the Black Panther party in the 70's. The ad was no successful even though there are attempts to seem closer to the audience.
Acting as a use of ethos, "Slack Power" makes use of the saying, Black Power, which was used the members of the Black Panthers. The person viewing the ad can think that the Black Panthers wear the slacks in the ad to truly be a revolutionary force.
Inside the text containing information about the slacks, the creator of the ad uses pathos to make an emotional appeal to the viewer. "Our Post-Grad Slacks have soul" could make the targeted audience feel connected. An object, person, or idea with soul had feeling inside that was for the actions of the Black Panthers. A Black Panther would feel close knowing the pants could create a look of support for the organization.
The ad did not require use of logos. The thoughts of support for the cause of the Panthers could cause a supporter of the party to purchase and wear the pants. Using logos could have possibly pushed the audience away by seeming to be for people not truly for the revolutionary party.
The ad of "Slack Power" makes use of ethos and pathos to connect with the viewers and potential buyers of the product. The ad leaves out logos in order to look like a required item for Black Panthers and not a product for people thinking being a Panther is fashionable.
Subscribe to:
Post Comments (Atom)
What was the layout of the ad? like the general apppearence?
ReplyDeleteWait, the ad was used to drag in members of the Black Panthers?
ReplyDeleteI'm not sure I understand, from your analysis, how the Black Panthers relate to the ad. Why would a company selling slacks want to associate themselves with The Black Panthers? What image are they trying to convey?
ReplyDelete